Most calls start with a set of plans, or with an old foundation that's cracked, sinking or uneven. Either way, the part I care about most is the part you won't see once it's poured. That's the subgrade, the soil the concrete sits on, and where the water goes around it.
The price moves with the size of the footprint, how much dirt and old concrete have to come out, how hard the lot is to reach and how much steel and concrete the plans call for. The schedule depends on the permit, any design review and the inspections that have to pass before each part gets covered. Your written estimate spells out what's included for your lot.