Before anything gets formed, I want to know how you'll use the ground above and below the wall, and I'll help you weigh whether poured concrete is the right kind of wall at all. If a block wall would serve you better, I'll tell you, because a wall that fits the job matters more to me than which kind we build.
Water trapped behind a wall adds a lot of load, so how your wall will drain is the first thing we talk about. A wall that drains usually has clean gravel behind it, filter fabric to keep soil out of that gravel, a perforated pipe or outlets to let the water out, and grading on top that carries rain away from the wall.
The footing, the steel and the drain rock all disappear on day one, so they're the first place a tight budget wants to cut. I'd rather keep the face of the wall plain and put the money underneath, because a plain face still looks clean and a weak footing can't be fixed without taking the wall out.
A wall is often one piece of a bigger plan. When it's leveling a sloped yard for a pool, we also build concrete pool decks, and when it's holding the bank behind a new studio or storage room, we handle concrete floor installation too, so the drainage for the wall and the slab gets planned as one.